The Customer Perspective of the Strategy Map is crucial to our plans and recognises
that we need our customers to value what we do and to continue to do business with us. This will help
ensure financial sustainability, which in turn will enable us to continue to contribute to the public
good. There are a number of key customer success factors, which contribute to customer satisfaction.
OSNI will pursue our goal to achieve financial self-
sustainability by introducing further production efficiencies, continuing strict cost management, improving
asset utilization and sustaining existing revenue streams. We plan to increase our revenues through the development of new business opportunities and channels
to market, whilst improving the currency and quality of our core map databases.
To
reduce its overall running costs, OSNI has, over several years, actively pursued a programme of implementing
new technology and production methods into the data collection, map-making and supply processes. This
has made OSNI a technically advanced mapping operation.
The
widespread use of new mapping and data manipulation technologies has also produced ‘explosive’ worldwide
growth in the geographic information industry. We have helped fuel this growth in Northern Ireland by
producing mapping in an appropriate digital format and making it available to both the public and private
sectors.
Our Vision clearly links this maximisation
of our commercial potential to reduced taxpayer cost and the enhancement of our public good role, through
such means as the promotion of the Geographic Information Strategy (MOSAIC) and the creation of a Northern
Ireland Mapping Agreement (NIMA).
Once the organisation
has become self-sustainable and has moved to a new operating model, which allows for the retention of
earned income over and above that necessary to run core agency activities, we will be able to:
· Increase
our level of investment in a range of strategic Geographic Information projects;
· Reinvest
in our technical infrastructure; and
· Lower our Prices.
